Are Your PPC Campaigns Hitting Their Budget Caps? »
Posted by: mona19 1 month, 2 weeks agoBudget caps are there to prevent you from overspending as a safety precaution and are not a primary method that should be used to control spend. They are great as a fail safe measure but they are not a performance effective method of controlling spend and are often a sign of a lazy marketeer or someone who does not know what they are doing.
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