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Op Ed: Can Rosa Parks Sell Pickup Trucks? »
Posted by: capn_caveman 1 year, 11 months agoSinger John Mellencamp leans on the fender of a Chevy pickup, strumming an acoustic guitar. He sings, among other things, "This is our country." Meanwhile, a montage of American moments flies by: Rosa Parks on a bus. Martin Luther King preaching to a crowd. Soldiers in Vietnam...
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Comments: 2
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Deidre
Oct. 10, 2006, 5:22 p.m.It's a bit sad that figures from our cultural and cinematic history are being co-opted into ads. Future generations may remember Audrey Hepburn as the chick in the Gap commercials rather than a movie actress. Many people seeing the ads with Rosa Parks in them won't be aware of who she is and she becomes therefore just another person in an advertisement.
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Wil
Oct. 16, 2006, 9:26 p.m.Of course it's offensive, but it's sad, too. It is in extremely poor taste to use images from 9/11 to sell anything.
However, the consumer who this ad targets probably won't be offended, or realize that they are being emotionally exploited by Chevy. The comments at YouTube ("If you hate America, you'll hate this ad" says one of them) make me really sad.
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capn_caveman
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